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Ruavieja
Client*
Pernod Ricard Vietnam
Year
2022
Location
Vietnam
Project category
PR-Communications, Localization, Branding.
*Fictional Project at RMIT
Ruavieja - a traditional Northern Spanish liqueur brand, which was later acquired by Pernod Ricard Espana, has a mission to unite people and represent the wonderful moments of “Sobremesa” when people drink digestif liqueur and chat.
About the project
To help Ruavieja enter the Vietnamese market, an analysis of the Spanish campaign was conducted, to then propose the localized PR campaign in Vietnam from May 2023 to July 2023.
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